From the research to the creative process, how and why I modernized my client’s social media presence.

An Instagram Rebrand.

Instagram as of March, 2022

Untapped Potential

Consistent color pallets in grid posts
Create carousel grid posts
Rephrasing bio to better explain the brand mission
Remove the link tree URL and replace it with a direct link to the organization’s website
Utilize the Instagram story feature
Create Instagram story highlights
Feature pull-out quotes from published stories
Only use stock photos when necessary

Why I determined an instagram update to be the most urgent change the PJP could make to elevate their brand. Identified in my creative assessment of the brand, below are the elements of the PJP’s Instagram that I believed needed revision.

Overall goal: create content that the audience feels compelled to reshare on their Instagram stories.

Explore the Full Instaplan

In order to best articulate how and why the above changes were necessary, I wrote this tactic in the plan book.

Click the button above to read the full Instagram rebrand, with examples, templates, and the research behind it all.

Grid Posts

Carousel swipe post
Enticing pull-out quote
Campaign big idea logo and tagline
Use of brand colors
Caption encourages users to keep reading
Caption includes call to action
Consistent template and texture

How to display inmate art:

The texture overlay ensures that displaying inmate art on Instagram does not take away from the page’s overall aesthetic. As the user swipes, the texture will be removed and the art will be revealed.

How to display success stories:

The PJP’s original social media presence lacked any evidence of success stories. By highlighting the positive influence the organization has had on the lives of inmates, the PJP can diversify its media content as well as build credibility among viewers.