Copywriting
Converting passive readers into loyal clients
01. Research & Discovery
*Research & Discovery process included in all brand messaging packages
Conversion copywriting is built on strategy and research. If you don’t have consumer data? No problem. Trained in consumer strategy, I can help identify powerful insights we can leverage to book you more clients.
How? By combining your passion with consumer data and keyword implementation.
Pour out your heart, and tell me all about your brand so I can concoct brand messaging that sounds like you and is informed by consumer data.
02. Brand Messaging Guide
I deliver communication guidelines that speak directly to your target audience. This comprehensive guide to what your brand sounds like, so you won’t feel as stuck whenever you need an Instagram caption.
03. Conversion Copywriting Assets
Using your established brand messaging guide, I will apply your unique messaging to the content your brand needs. From press releases to website landing pages, I can ensure there is a cohesive, engaging message behind your brand that converts readers into clients.
Graphic Design
A long-lasting visual identity for your brand
01. Discover & Define
We start with a consultation to explore your brand’s vision, values, and audience. Together, we’ll define the project's goals, identify key visual inspirations, and set a clear direction for the design. This process will be used to determine what logo type is right for your brand.
02. Design & Refine
I’ll create initial design concepts tailored to your brand, including logo options, color palettes, and typography suggestions. You’ll have the opportunity to provide feedback, and we’ll collaborate to refine the designs until they align perfectly with your vision.
03. Deliver and Implement
Once the final designs are approved, I’ll deliver all the files you need in the formats required for both print and digital use. If needed, I can also assist with implementing the designs across your website, social media, or marketing materials to ensure a seamless brand presence.
Website Design
Bringing you a website to be proud of
01. Digital Audit
*Digital Audit is included in all wed design packages
Do you find yourself making excuses every time you send a new potential client to your website? Are your messages confusing or is the page difficult to navigate?
Allow me to assess the simple changes we can make to cure you of your “website shame” and have you feeling confident in the experience offered to online clients.
02. Wireframe & Messaging Priorities
Using conclusions from my digital audit, I reframe your website by deciding what messages live where. Each page of your website should effectively communicate something new to your customers. This process is used to determine communication goals for each web page and where important visuals will be featured.
For a cohesive website experience that is built with nuanced understanding of both visual appeal and strategic messaging, invest in my “I’ll take care of it” website package.
03. Building Your Custom Website
Note: Basic brand design foundations are required for custom website building.
Once you approve a wireframe (a mockup or sketch of your website’s organization), I will apply your brand design to our mockup and present you with a robust, engaging website experience, tailored to your customer needs.