For my Strategic Communications II final, I was tasked with creating a print campaign for the household goods brand, Reel Toilet Paper.

The Big Idea for this campaign was “As Reel as your toilet paper.” This series was designed to prompt conversation and action around climate change.

These ads are carried by each headline and complementary tagline “Your toilet paper should be too.” This copy was coupled with simple cartoon imagery in order to contrast the serious tone of the ad.

The ad works to attract environmentally-conscious consumers. Specifically, the copy is meant to grab the attention of consumers willing to spend a little extra in order to save the Earth.