I was tasked with creating a print ad campaign for Doordash delivery service for my Strategic Writing II course.
In order to emphasize the convenience of the company’s service, my campaign focused on juxtaposing the casual nature of food delivery with the “dashing” professionalism of the brand. The tagline, “Delivery this dashing” ties into the ad’s art direction by relying on professional attire such as a monocle, top hat, and bowtie.
Doordash
Out of home ad:
Upon completion of the print series, my professor tasked us with making an out of home advertisement using the same campaign strategy.
I Pitched an out-of-home advertisement that would require Doordash to partner with a formal attire brand.
The red Doordash delivery bag has become a staple of the brand. To capitalize on this recognizability, mannequins in suits will hold the delivery bags as a prop. The goal of this advertisement is to get passersby to stop and consider how food delivery is far more posh than we give it credit for.
The tagline “Delivery this dashing” and the logo are seen in the bottom right corner of the display window.