As a fundamental strategy of public relations, press releases remain an efficient method to distribute company news. A well-written press release is targeted at specific media contacts with the goal of increasing earned media.

An email media pitch can serve as an effective tactic to attract a news writer to the mission of your organization. This became a key tactic at spreading brand awareness for the Prison Journalism Project.

All strategic communications capstone projects began with an “Ethics Memo.” Here, both the facts and the hypotheticals are outlined in order for a brand to make an informed decision on a social issue.